How to setup data enrichment with ZIA.

I found a practical and easy to setup feature in CRM to take advantage of AI. This 2 minute video will show you how to configure ZIA (Zoho Intelligent Assistant) to fill in missing data (ex: a phone number or email address) on a new lead you just acquired.

Why we believe it's significant

One of the problems CRM faces is data entry. Reps, stereotypically, don’t like to do the admin work CRM needs so we can analyze the data further.   This tool makes it easier for everyone to get better data to make better decisions.