Productivity has increased dramatically over the last 20 years, but at what cost?
We are overwhelmed. All of us.
During the 2008 recession, businesses learned they can get an employee to fill the jobs of two or three people for fear of losing their own. The impact on everyone’s quality of life has been devastating. How do you keep everything straight?
You may think of me as a CRM guy who designs databases for a living, that I am uber-organized. In some ways, I am. But I get overwhelmed, too. That’s just life in the 21st century. There are many items in my day that don’t fit neatly into a CRM construct. For instance, new product ideas, client solutions, articles of interest, meeting agendas, even my website color scheme.
A few years ago, a client gave me a book called Getting Things Done (GTD) by David Allen. The GTD method takes these items and places them where they can be acted on later.
Some people use post-it notes. Over the years, I’ve found that Evernote is a far more powerful tool. Others out there include Microsoft’s OneNote and Zoho’s Notebook as part of the Zoho One platform. I combine Evernote with CRM to keep everything on point, even the stuff I do that’s not associated with an individual contact in CRM. This works for me, especially when I have to reference a Power BI formula I wrote over a year ago, for example. Pairing the GTD methodology with great CRM keeps my desk clean, yet I have access to what I need at any time, wherever I go.
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