Episode 2
It's time to leverage AI to help you write more better marketing content.
In episode 2 of Getting Down to Business, Mark Mondo and Cynthia Zimmerman interview Vivek Gargav, who shares his journey from microbiologist to data scientist and how AI transformed his marketing strategies. They explore the role of AI in helping small business owners create ethical, effective content marketing strategies on a shoestring budget.
Key Takeaways
- Transitioning from science to marketing: Vivek’s story.
- How AI can assist small businesses in content creation.
- Practical tips for using AI tools like ChatGPT for SEO.
In This Episode
- 00:00 – Show Introduction and Underwriter Support: Mark introduces guest Vivek Gargav and the topic of using AI for marketing.
- 05:00 – Vivek's Career Transition: Vivek discusses his journey from microbiologist to marketer and how he navigated various challenges.
- 12:00 – The Power of AI: Vivek explains how AI tools, especially ChatGPT, revolutionized his approach to content creation.
- 20:00 – Using AI to Create SEO Content: Vivek describes leveraging AI for writing SEO-optimized articles and content marketing strategies.
- 30:00 – AI’s Role in Business Pivot: How AI helped Vivek pivot his company’s focus, saving time and resources.
- 40:00 – Concrete Results from AI: Vivek shares the direct business results from using AI, including increased leads and improved content marketing efficiency.
Guest Bio
Vivek Gargav is the marketing director at Caldere Associates in Reading, England. As a Zoho certified expert, he enjoys working with SMEs to enhance their customer relationship management using Zoho CRM, Zoho Social, Zoho Campaigns, and Zoho Analytics. He’s our goto expert at MondoCRM when comes to learning anything about AI.
