Benchmark One (formerly Hatchbuck) is probably the best all-in-one marketing and CRM solution in the small business marketplace. Benchmark One combines contact management, pipeline tracking and marketing automation so it’s easier for you to engage the best leads based on your prospect’s behavior on your website and e-mail marketing campaigns. We don’t think you’ll find an easier to manage combined CRM and marketing platform for small business anywhere. And we invite you to compare.

When a contact fills out a form on your website, or clicks an email from a Benchmark One campaign, the contact’s behavior is written to the contact record and alerts can be sent based on the conditions you set. With email link tracking, you’ll know who is opening your emails, clicking links, and visiting your website. Email reporting shows you which emails delight your audience, and which emails need a kick in the pants (or maybe just a subject line edit). Lead nurturing has never been easier. Click here for a complete product tour.