Why is a single point of access so important to your company? Because according to this study and many others like it, customer experience is considered the #1 metric in the B2B marketplace. You probably already know why—because it costs 7x more to acquire a new customer than to retain an old one. How many screens do your reps have to flip through to access the data they need to deliver great experiences? Likewise:
- Buyers have more options than ever before
- Given online ratings and reviews, unhappy buyers can hurt you more and worse than ever before
- Ghost Losses—you often don’t know when they’re unhappy or even when they’re leaving you and why
So how well do you know your customers? (Maybe not as well as you think.) Your bottom line most certainly depends on it. Even a 5% improvement in customer retention can increase net profits by 25%
Click here for a nifty infographic that lays it all out for you. If you’d like an 11″x17″ PDF version to print and post where your team can see it, just let us know and we’ll be happy to send one over to you.