Leverage AI for Content Marketing
It's time to leverage AI to help you write more better marketing content.
In episode 2 of Getting Down to Business, Mark Mondo and Cynthia Zimmerman interview Vivek Gargav, who shares his journey from microbiologist to data scientist and how AI transformed his marketing strategies. They explore the role of AI in helping small business owners create ethical, effective content marketing strategies on a shoestring budget.
Key Takeaways
- Transitioning from science to marketing: Vivek’s story.
- How AI can assist small businesses in content creation.
- Practical tips for using AI tools like ChatGPT for SEO.
In This Episode
- 00:00 – Show Introduction and Underwriter Support: Mark introduces guest Vivek Garghav and the topic of using AI for marketing.
- 05:00 – Vivek's Career Transition: Vivek discusses his journey from microbiologist to marketer and how he navigated various challenges.
- 12:00 – The Power of AI: Vivek explains how AI tools, especially ChatGPT, revolutionized his approach to content creation.
- 20:00 – Using AI to Create SEO Content: Vivek describes leveraging AI for writing SEO-optimized articles and content marketing strategies.
- 30:00 – AI’s Role in Business Pivot: How AI helped Vivek pivot his company’s focus, saving time and resources.
- 40:00 – Concrete Results from AI: Vivek shares the direct business results from using AI, including increased leads and improved content marketing efficiency.
Guest Bio
Vivek Gargav is the marketing director at Caldere Associates in Reading, England. As a Zoho certified expert, he enjoys working with SMEs to enhance their customer relationship management using Zoho CRM, Zoho Social, Zoho Campaigns, and Zoho Analytics. He’s our goto expert at MondoCRM when comes to learning anything about AI.
Ethical Entrepreneurship
Can Entrepreneurs Do the Right Thing
for All Stakeholders And Still Profit?
In episode 1 of Getting Down to Business, Mark Mondo and Cynthia Zimmerman explore ethical entrepreneurship—the idea that businesses can prioritize all stakeholders while maintaining profitability. Joined by Michael Woyan, a leader in the social impact space, the conversation dives into real-world examples of stakeholder capitalism and social impact projects.
Key Takeaways
- How to balance ethics and profit in entrepreneurship.
- Examples of stakeholder capitalism in nonprofits and real estate.
- Practical tips for making ethical business decisions.
In This Episode
- 00:00 - Show Introduction: Mark Mondo introduces the show Getting Down to Business and welcomes his guests, Cynthia Zimmerman and Michael Woyan.
- 03:00 - The Core Question: Can Capitalism Do the Right Thing? Mark poses the central question of the episode: Can businesses act ethically and still be profitable?
- 07:00 - Examples of Corporate Missteps: Discussion about companies like Amazon, Walmart, and the 2008 financial crisis as examples of capitalism failing to do right by all stakeholders.
- 10:00 - Finding the Good Guys: Costco and Patagonia: Mark and his guests highlight companies like Costco and Patagonia that have succeeded while maintaining ethical business practices.
- 15:00 - Cynthia Zimmerman’s Nonprofit Journey: Cynthia shares her experience working in the nonprofit world and how it shaped her views on ethical business practices.
- 25:00 - Michael Woyan’s Real Estate Development for Social Impact: Michael discusses his work with the People’s Action Redevelopment Coalition and how he flipped the typical real estate model to benefit underserved communities.
- 35:00 - Building Wealth in Communities: The team dives into how businesses can create lasting economic opportunities in communities through ethical practices and stakeholder capitalism.
- 45:00 - Practical Tips for Entrepreneurs: Cynthia and Michael offer actionable advice for entrepreneurs looking to implement ethical practices in their own businesses.
Guest Bio
Michael Woyan is a social impact entrepreneur with a background in real estate development and nonprofit work. As the founder of Marketsling Innovation Labs, he focuses on ethical business practices and creating economic opportunities in underserved communities.