Embracing Change: MondoCRM and WiredContact UK Come Together
From the States to the Isles:
MondoCRM and WiredContact's USA-UK Partnership
As we reflect on a year of significant transformation, we’re excited to share the journey of MondoCRM and WiredContact UK coming together. This union marks not just the merging of two companies but the fusion of innovation, customer commitment, and a shared vision for the future of CRM technology.
A Year of Growth and Expansion
January 2023 was a landmark month for us at MondoCRM as we welcomed WiredContact UK into our family. The months that followed were a testament to our commitment to growth. With new hardware, expanded teams, and the launch of our podcast, “Getting Down to Business,” we’ve set the stage for an even more customer-centric approach to business solutions.
1997
Year Founded
A Glimpse into Our Roots
MondoCRM’s inception was driven by a vision to create a world of opportunities for businesses seeking growth through technology. “Mondo,” meaning “world” in Italian, encapsulates our global approach to delivering top-tier CRM solutions. Our roots are deeply embedded in innovation, and as we grow with WiredContact UK, we’re bringing a legacy of excellence to an even broader audience.
3
Additional CRM and Enterprise Platforms
Branding Transition and New Horizons
The integration phase is an exciting time for us as we transition our branding to MondoCRM. This change will be reflected across all platforms, reinforcing our global identity. Moreover, we’re enhancing our service offerings with the introduction of Zoho CRM, Zoho One and Constant Contact to our UK market, ensuring our clients have access to a wide array of tools to thrive in a competitive business landscape.
20
Years of WiredContact Partnership
Our Commitment to WiredContact Continues
We understand the value that WiredContact brings to its users, and we want to assure our clients that we are dedicated to its continual development. Exciting new features and updates are on the horizon, and we’re eager to share these advancements as they unfold, ensuring that WiredContact remains a cutting-edge solution within the MondoCRM suite.
Staying Connected
Communication is key during this transition. We’re making sure that while our branding evolves, your points of contact do not. WiredContact sites, email addresses, and the UK office phone numbers will remain as they are, providing you with the continuity you need.
Accounting Updates
With change comes the need for updates in our accounting processes. We’re making these transitions as smooth as possible, with clear communication on invoice branding and payment details. Additionally, we’re in the process of acquiring a VAT number to align with financial regulations and ensure a seamless billing experience.
Conclusion
The path ahead is bright with the promise of innovation, growth, and an unwavering dedication to our clients. We’re grateful for the trust you’ve placed in us and look forward to continuing our journey together.
Increase E-Mail Delivery Rates for E-Mail Blasts from your CRM
Before you setup any ESP (Email service provider) for your CRM, you must setup your DKIM and SPF records. You may be asking, “What in the heck does that mean ?”. I will very briefly explain it; then, cite some resources.
ESP (E-mail Service Providers) such as Swiftpage (now Act!), MailChimp or Constant Contact send e-mails using their servers on your behalf. Your clients’ ISPs and spam filters will detect the ESP’s sending the email. However, some clients’ filters are setup to reject this because a hacker could use the same technique to spam you as well.
So an industry consortium created the SPF and the DKIM record. The SPF and DKIM records gets added to your DNS settings so other ISPs know that your ESP is actually legit when sending emails on your behalf.
Here are some links for a couple providers.
- MailChimp
- Constant Contact
- Act! Marketing Automation
- Zoho CRM
- Zoho Campaigns
- Benchmark One (Hatchbuck)
Once this is setup, this is another step closer to avoiding the junk box.
If you don’t know what a DNS record is; then, work with your I.T. contractor to set this up. When we work with our clients, we partner with your I.T. contractor to update this.
Swiftpage E-Marketing To Be Discontinued
Swiftpage E-Marketing will be discontinued on June 30th, 2018.
Re-engage Inactive Clients and Prospects Using CRM & Email
I found a good article on re-connecting with inactive clients and prospects, and it resonates with me because it’s a common request among my clients to use their CRM and tie it to an ESP (E-Mail Service Provider) to reactivate dormant prospects and customers. By the way, it costs 7 times more to acquire a new customer than to keep an existing client and the lifetime value is 10 times greater.
We’d like to believe one email blast with the same message to all contacts solves the problem; however, the author believes a win-back campaign requires precise messaging per market segment. Also, it should be rolled out incrementally so if you do get a high bounce rate, it’s easier to clean up for subsequent mailings. Acceptable hard bounce rates are less than 5% per campaign before ESPs take notice.
How are you engaging your inactive prospects and clients ?
The first thing we’d do is determine if your bounces and opt outs are in separate spreadsheets, and consolidate that in the CRM. Then filter the CRM’s to ensure they no longer get emails. In our practice, we hired a client retention specialist to call clients in addition to email. To help her out, I created a one click report that finds our clients sorted by account size. It takes her about 1 minute to find out who needs to be called.
