Automate Marketing in CRM - First Step
Automating Marketing with CRM allows you to:
- Reach the hundreds of contacts you cannot call today
- Build brand awareness
- Ensure marketing gets done without daily manual intervention
Before any tool is implemented, the first thing to do is segment your database by industry.
Here are some screenshots of various systems. You can change these highlighted choices quickly as you finish each conversation with a client. As you send more targeted campaigns, open and read rates will increase. Here is our evidence from our campaigns.
Act! Example:
Salesforce Example:
Zoho Example:
Adding WiredContact Mobile Site to iPhone Home Screen
This article shows you how to add a website (aka bookmark) to an iPhone’s home screen.
First, go to your WiredContact mobile site on the iPhone. For instance, http://mobiledemo.wiredcontact.com. Then follow the instructions below on how to add any website to your iPhone home screen.
Free Stock Photos
Rather than resorting to logos or clip art, it’s easy to find free stock photos for your website or next e-mail campaign. These sites were referenced during my Constant Contact Partner Certification course.
3 Reasons Why CRM Systems Fail - Any of Them - Forbes Magazine
After being involved in CRM since 1997 as a consultant, here is my opinion on why CRM fails and how to fix it.
- The wrong application has been chosen
- Upper management does not use any of its functions or offers buy-in
- Data entry is too tedious
- The reps have no incentive to update the system
When it comes to motivating reps, some of my clients draw the line saying, "If the note isn't in the CRM; then, it didn't happen. You don't get paid or keep the account". I believe that's a little too negative via threat. My fear is they will do the minimum not to get fired, but your analytics won't become accurate.
My thought is to design a CRM system it's "self-serving" for the rep. For instance, the best data entry improvement at one of my client sites was done because the rep saves two hours of admin time by preparing an on-site inspection report. Before WiredContact, this would take 2 more hours because had to return to the office to fill out a carbon-paper form; then, it took too many additional steps to scan the document and attach it to act! This inspection report also automatically populates management's report indicating the rep has performed account management duty as well.
If you are a business owner, not getting the results you want, I recommend three things before switching apps or consultants, It's a little different from an article from Forbes, but we have similar opinions.
- Change your current screens (data entry forms) so it's even easier to enter data
- Make it mobile
- Show them something self-serving once the data is entered
Salesforce.com: $22 Billion Market Cap, No Profits
Do you really want to pay for this guy's jet ?
Salesforce.com: $22 Billion Market Cap, No Profits, Nice Place to Work, Especially for CEO Benioff
I would not. Here is the article in Forbes.